Where abstract digital art becomes experiential, interactive reality

About
79pxls offers design, development, VFX, & animation services lead by our director & digital artist, Rob Bylett.

Contact
For scheduling inquiries or to discuss an upcoming project, please contact us at info@79pxls.com

Project
Denso | Crafting the Core
Partner
EEI Global

Services
Digital Media
Concept Consultant
Art Director
CGI
VFX
Interactives
UI/UX Design

Epitome
A collection of interactives & digital art pieces, designed to draw in & engage visitors, allowing them to experience the cutting edge technologies Denso are designing to drive us toward the future of mobility.

Denso Event Booths
Designed & fabricated by our partner EEI Global, these stunning booths not serve as visual attractions, standing out at events such as CES & NAIAS, but also to deliver content in an impactful way. With well organized digital content centered around the brand theme “Crafting the Core”, we painted the picture of what's at the heart of Denso with interactive apps, digital messaging & product stories.

Film
Crafting the Core

Crafting the Core premiered in the Desno 3D Theater. A fully immersive 3D experience, located right at the heart of Denso's state of the art, live event booth. Surrounding digital displays guide visitors inside to enjoy handcrafted, visual & auditory displays of information & entertainment.

Transparent OLED Touch Screen
Autonomous Driving Interactive

This 55" touch screen OLED display is completely transparent except for areas that are represented with color. It makes for a beautiful interactive by allowing the display its self to showcase objects behind it, in this case products. By shaping the design of the application, we framed several autonomous driving components leaving the user with a great feeling of depth & wonder.

TRANSPARENCY

Interactive Applications
Vehicle Slider Exhibit

The vehicle slider exhibit allows users to peer inside the vehicle & learn what each product is doing. By sliding the viewport, the user can travel the length of the vehicle, displaying all products while accessing information, videos & explainer animations via interactive hotspots along the way.

VFX
Show Booth Digital Aesthetics

Digital displays throughout the space garnish motion graphics, attract loops, digital signage, & information pieces to maximize marketing real estate. Idle touch screen applications become branded, animated billboards & attention grabbers to attract visitors while reinforcing the brand message.

Credits
Lead Creative, App Development, UI/UX Designer, Digital Aesthetics: Rob Bylett
CGI: Keith Tonini
VFX: Darrien Murphy

Partner Credits
Agency: EEI Global
Creative Director: David Hudson
Digital Producer: Drew Parling

Project
CASE IH | VX Virtual Farm Show
Website
vx.caseih.com
Partner
EEI Global

Services
Concept
Art Direction
Architectural Design
CGI
VFX
WebGL
UI/UX Design
Development

Epitome
The challenge was to fill the void left by cancelled live events during a global pandemic. To craft a virtual space that anyone with a digital device could access, understand & interact with.

Case IH VX Virtual Farm Show
A unique Farm Show experience, bringing a once localized event to the entire planet. Allowing B2B clients, end consumers, & fans to connect in an online virtual space. A digital showcase, a single destination to provide product information, sales & technical support via live chat, & interactive, onsite resource areas, as well as Live Event Streaming, cast on virtual screens within the 360º environment.

CGI
High Poly 3D Renders

Displaying over 50 pieces of equipment in the Case IH VX platform was tall order. Each product was lit, textured & rendered to Case Product Specialists & Engineers standard. The equipment was then paired with its counterpart to make up a "Solution Set" before being integrated into a custom built, mutli-layered parallax slider.

WebGL
Low Poly 3D Conversions
To showcase the prowess of Case IH's farm equipment lineup in an interactive 3D environment, we performed extensive polygon reduction to the equipment models to ensure high performance on mobile devices as well as low level desktop machines.

WebGL
Realistic Real World Interiors
1:1 is the name of the game. We took engineering models & brought them to life with CGI to create massive 360º panoramic images with an emphasis on detail.If it's in the cab...it's in the cab.

Streaming
Live Event Broadcasts

The ability to connect with their audience is paramount to Case. To address this we designed a live broadcast system complete with video feed, data collection, real time Q&A, polling & quiz game functionality, dynamic scheduling, & video library for users to access past presentations.

Credits
Creative Director
Technical Director
CGI: Rob Bylett
Lead Developer: Koreex Jin
Low Poly Conversion: Daniel Toma

Partner Credits
Agency: EEI Global
Project Director: Drew Parling
Digital Producer: Sean Schwartz

Project
RAM | Mobile Tour
Partner
EEI Global

Services
Concept
Director
Video Editing
VFX

Epitome
RAM Mobile Tour exhibit Brand Anthem Video

RAM
Mobile Tour
To showcase the prowess of Case IH's farm equipment lineup in an interactive 3D environment, we performed extensive polygon reduction to the equipment models to ensure high performance on mobile devices as well as low level desktop machines.

RAM
Towing
To showcase the prowess of Case IH's farm equipment lineup in an interactive 3D environment, we performed extensive polygon reduction to the equipment models to ensure high performance on mobile devices as well as low level desktop machines.

Touch Screen Applications
A unique Farm Show experience, bringing a once localized event to the entire planet. Allowing B2B clients, end consumers, & fans to connect in an online virtual space. A digital showcase, a single destination to provide product information, sales & technical support via live chat, & interactive, onsite resource areas, as well as Live Event Streaming, cast on virtual screens within the 360º environment.

Credits
Creative Director
Video Editing
VFX: Rob Bylett

Partner Credits
Agency: EEI Global
Project Director: David Hudson
Digital Producer: Sean Schwartz

Project
Dickies | Yours to Make
Partner
EEI Global

Services
Concept
Director
CGI
VFX

Epitome
SEMA booth video 3D Shirt & Pants.

Dickies - Yours to Make at SEMA Show
The world’s leading performance workwear brand, unveiled its new automotive work wear products at SEMA Show, in Las Vegas. To reinforce the Dickies’ brand & catch the eye of visitors, we combined CGI, video & motion graphics in this 4K attract loop displaying within the Dickies retail booth.

CGI
Temp-iQ Work Shirt

Armed with a few product photos & a tight deadline, we went to work creating the shirt from scratch. Using clothing design software, the shirt was built digitally in the same way it would be in the real world, before being exported for texture & rendering.

CGI
FLEX Shop Pant

2D images weren't going to cut it. To demonstrate Dickies FLEX line of shop pants, we modeled the pants in great detail, creating each panel, pocket, belt loop & seam, before performing a cloth simulation based off real world fabric physics.

CGI
Custom Hot Rod | Smoke Simulation

No gearhead video would be complete without a burnout. After modeling a custom Dickies Hot Rod, we gave it plenty of muscle to make those tires burn.

Credits
Creative Director: Rob Bylett
CGI: Rob Bylett

Partner Credits
Agency: EEI Global
Digital Producer: Sean Schwartz